Digital Signage Banks are the latest innovation in banking, combining the capabilities of the digital screens and ATM’s with all of the conveniences found in the traditional banking environment. These ATM’s are capable of giving credit and debit card transactions and can be found in most shopping centers and airports. They offer customers a virtually undetectable method for conducting their personal banking transactions. Most banks that offer this service also offer mobile access from a laptop, making it easy to get personal information on customers at any time.
The ATM’s that offer this service offer many of the same amenities that an actual ATM would offer. These digital signage banks allow customers to have the latest news on the go with interactive features and ATM prompts to keep them informed. They can be easily found in shopping centers and airports and have the same functions as traditional ATMs. With a combination of the convenience of the digital displays and the extra features provided by the bank ATM’s, it is no wonder that these are becoming more popular than ever.
One of the benefits found when using a digital signage bank in conjunction with a traditional ATM is improved brand awareness. Brand recognition is a major issue for companies large and small. Studies have shown that companies with a strong brand awareness enjoy higher sales and productivity. This is one of the main reasons that such in-house marketing efforts such as television commercials, radio ads, and even direct mail campaigns are being developed to increase awareness of a company’s products or services.
Another benefit found by pairing a digital signage bank with traditional advertisements is the ability to target markets served by specific providers. Companies such as Wells Fargo have been successful at improving customer satisfaction and lowering costs through this type of integration. In one case study, Wells Fargo found that using digital signage along with physical advertisements created more sales opportunities. Other companies like KFC have also found that using both in-house and online advertising resulted in an increase in sales as well as a decrease in spending. Other examples include pizza shops and other retailers that have found that a download case study helped to improve customer service, raise productivity, and ultimately lower costs.
Digital signs may be viewed as a way of life by most consumers. They are also seen as something that should not be tampered with or manipulated in any way. This makes them a perfect addition to traditional banks that focus on providing a safe and secure environment for customers. The ability to monitor customer activity, track spending, and view detailed reports provides banks with an increased sense of security and a more focused customer experience. When coupled with physical signs, banks can increase the level of revenue received from digital signage displays while lowering costs by reducing overhead expenses associated with running such a large piece of advertising.
Many banks have also found that digital signage screens paired with physical signs have been an excellent way of increasing both in-house brand awareness and customer retention. With their physical display, banks are able to communicate their unique brand experiences and messages more directly to consumers. Digital signage displays not only make a statement about a bank’s image, but also provide the means for communicating key customer information to consumers in a simple, effective, and appealing manner. Banks can use these assets to reinforce their own brands and increase customer loyalty. Digital signage screens offer banks an opportunity to work in tandem with their industry and take advantage of one of the fastest growing mediums to expand their business.